Beautiful Mediterranean Ingredients
Great food starts with great ingredients. And great ingredients put together simply can transform a dish. At Belazu we want to bring you the opportunity to use beautiful Mediterranean ingredients sourced from local artisanal suppliers.
What do we sell?
A whole range of products sourced from throughout the Mediterranean, from oils to balsamic vinegar to tapenades.
Try our fabulous Rose Harissa – a secret Moroccan recipe with chilli, rose petals and over 40 spices. Exceptionally fragrant, this versatile paste has a myriad of uses - a spoonful will liven up almost any dish. Nigella Lawson once said she would love a year’s supply of Belazu Rose Harissa for Christmas and described it as “exotic and wonderful”. Our beautiful Belazu Balsamic Vinegar has been described by Raymond Blanc as “a must have ingredient in any kitchen”, try it in salad dressings, added to tomato sauces or even over strawberries! Take a look at our website for our full range and for recipe ideas and inspiration.
Where did it all start?
Belazu was started by George Bennell and Adam Wells quite by chance. Having trained as a chef at Michelin starred restaurants in London and Paris George found himself living in Provence surrounded by beautiful ingredients. He became aware that the sad tinned olives available in the UK weren’t a patch on the beautiful market stall olives in Provence. With the help of an old van and school friend Adam, he began transporting buckets of fresh olives from Provence to London. Trendy delis and young chefs soon snapped them up. They named the company The Fresh Olive Company.
Twenty years on, The Fresh Olive Company is renowned for supplying some of the finest and most demanding modern restaurants and hotels in the UK with not only the finest olives, but also for its pesto’s, anti-pasti, and a wide range of other Mediterranean ingredients.
What about Belazu?
Ten years ago Adam and George wanted home cooks to be able to have the opportunity to cook with the same quality of ingredients as these chefs, and so Belazu was born.
What’s important to us?
For George flavour and quality is everything. Twenty years on he still has a passion for finding and supplying the very best products for British chefs and home cooks. For us it is about simply making things well.
Authentic produce delivered direct to your door.
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